Oren wants to promote reflections among students of schools. Animators dressed as fish will meet 8,300 children, tell everyone how to be safe on the road. And they will have a gift for everyone – a school bag with reflective material.
The “Let’s see” education campaign, part of the “safe roads” program, will take place in all 24 primary schools. It will cover over eight thousand three hundred students in 459 classes, including non-public schools. Children will find out why you should be visible on the road and receive a reflective handy school bag which made of reflective fabric.
The leitmotif of the action is the slogan “Let yourself be seen”, which reminds students of the deep-water fish graphics with a skylight on the head, which in the dark helps her reach the goal. During meetings at the school, animators dressed as fish talk about what to do to be visible at pedestrian crossings and on the side of the road. The schools will also set a colorful advertising campaign in which every child can take a picture of themselves. The campaign has already begun and will last until November 7.