Nike, which is headquartered in Portland (United States), for 40 years, has decided to give the city he calls ‘home’ a gift.
Partnering with the Portland Office of Transportation, Nike will make an investment of $ 10 million over five years for the new system Bike Portland: BIKETOWN. In addition it will increase the number of bicycles with reflective elements, of the 600 initially raised to 1,000 (for a city that has more than 600,000 inhabitants).
“We are proud of our long history of collaboration with the City of Portland and we believe the program participation bike, BIKETOWN, is another example of how we can work together to help make the community of Portland even more active, vibrant and innovative “said Vice President of Global Community Impact Nike, Jorge.
Bicycles, which will have the logo of Nike, will be orange. This is one of the classic colors of the brand since 1971, when its founder, Phil Knight, decided to put his famous logo on this tone shoes in boxes, according ensures the company.
In fact, in 1989 this color became the official brand, “today there is no one that does not relate a shoebox with orange Nike” says the company. It is precisely the design of their boxes sport that has inspired the baskets that will incorporate into the front of the bikes for users to store their bikes things during the journey.
In addition, the safety of users has been very present during the design of bicycles through reflective tape gray strategically placed in different parts of the bikes.
Another city ‘bicycle-friendly’
This program, which will be released next July, makes Portland become a little greener city and joins the list of cities in the world who have decided to bet on two wheels as transportation for its inhabitants such as Barcelona or Madrid.
Although, the truth is that Portland was known as a city ‘bike-friendly’. Bicycle with some reflective accessory can enhance the visibility. With nearly 500 kilometers of bike lanes and passable roads on two wheels, it is considered among the top 10 cities for transportation bike United States. In addition, last September it was estimated that Portland received more than $ 130 million in revenue by business bicycles.