Start selling a smart reflective jacket for cyclists

Are you on a bicycle and would you like to receive a call to your headphones? Today you can tap on the headset, if you have one, you can pull the phone, use a smart watch or wait a minute to buy a smart reflective jacket.

 

Google and Levi’s denim legend at the SXSW festival in Austin, Texas, show the first collaboration result announced two years ago. A modern jacket for urban bikers that has a left touchpad cuff instead of a button Bluetooth module connected to the phone.

 

The wired conductive cuff serves for quick and supposedly safer operation of basic functions such as volume change, call acceptance or rejection, or requesting information from mobile navigation. Google is preparing other features, but the applications introduced in the beta version of SXSW still offer the absolute minimum. And while the Jacquard reflective fabric itself can withstand occasional washing, the button with the Bluetooth module and the USB connector must be removed before washing and drying. There is nothing to know about rain resistance.

 

From the clothing point of view, the Jacket, which was due to begin shipping in the spring, was slightly modified by the Commuter series Trucker Jacket. The base contains safety reflective elements and ventilation holes with a mesh on the back, and the iconic red ribbon with the Levi’s logo is also used as a reflector. Working with Google brings not only a link to a mobile app, but also a higher price. The common version is sold for $ 148 without a tax, a clever option to get into the fall market for $ 350.