During the dark months of the year, the number of traffic jams increases. Although a reflective vest halves the risk of accident, two out of three Swedes go without. Young is the worst in using reflexes. Forgetting and vanity is said to be the main reason. Together with the BACK fashion brand, if the Reflex Collection, Watch Your Back, is now launching to broaden the term reflex and erase the stamp.
A survey from the insurance company If shows that Swedes are the worst in the Nordic countries to use reflexes. Nearly two out of three people (63 percent) never wear or even reflect reflexes when they are out in the dark. At least, the use of young people, where more than seven out of ten people between 18 and 29 years old, make up for forgetfulness and vanity as the main reason.
To make more people appear in the dark, now If, in collaboration with BACK, launches a reflex collection.
“Almost everybody knows that you should have reflexes in the dark, but you do not have it. Through this collaboration we want to find a new solution to that problem. My hope is that with this initiative we can inspire more clothing brands and individuals to begin experimenting with stylish clothes that are visible in the dark, “says Katarina Moulin, Communications Manager at If.
The reflex collection consists of outerwear and accessories made in a reflective material. Here you can see the film that shows how the garment shines in the dark.
Behind the design stands the fashion label BACK as 2013 named Designer of the Year at Elle-Galan and is currently a prize winner of the prestigious design award Torstein and Wanda Overberg’s award.
“With great creative ability and courage to always dare to think new, BACK felt like a good partner,” says Katarina Moulin.
Ann-Sofia Back, Design Manager at BACK, was directly involved in collaboration.
“I’ve always been inspired by phenomena I’m having trouble for, this time its functional gear / material. And as a dog owner, I’m walking a lot in the dark, it’s ridiculous if you do not see it, says Ann-Sofia Back, designer and founder of BACK.
The reflective collection will be available on 24 November, and will be sold at Alpaca, Sneakers stuff, Ahlen City, Ted & Teresa, and at StyleBy.nu/shop and at BACK’s web shop.