Because it is poorly seen at night, rain and dark clothing, the TCS will make light reflective clothing popular.
Winter time is time of the accident: because commuters are morning and evening in the dark on the road, the risk of becoming a victim of a traffic accident increases. If we drive at dusk or at night to work in the morning, the risk of accidents, according to the Council for Accident Prevention (BFU) is three times higher than during the day. Come rain, snow or backlit reduce the risk is up to ten times higher. The clothing plays a role: If you are traveling with dark clothes, is recognized by motorists from 25 meters, with reflective elements, however, even from 140 meters. The earlier discovered the vehicle steering end of a person, the better it can react.
The TCS will therefore make reflective vest or bright clothing and accessories for the trend. “Today is the one geek who makes himself visible in road traffic. We want these people to trendsetters, “says Helmut Geiger, campaign manager at TCS. Model is in the process snowboarders. Previously it had only worn a cap and colorful clothes while skiing. “But when came the snowboard cracks and off-piste on dangerous routes were traveling, they were wearing a helmet. Then snowboarding became a mass movement, and was wearing a helmet normal in other winter sports. The rate now stands at over 90 percent. ”
Therefore, the TCS has now launched together with the BFU and the Road Safety Fund FVS national prevention campaign “Made Visible ‘, seeks to promote the theme of visibility from February 2017th “We have found in surveys that classic fluorescent jackets are perceived as unfashionable and impractical. Therefore we want to present alternatives to the people, “said Geiger. These categories included shoes or headphones with LEDs, as well as umbrellas, scarves or clothing, made of a new material; this looks daytime neutral, but when encountering it at night light, it has a reflective effect.
For the campaign of TCS now still looking for models 8-80 years who want to be photographed in Zurich and Bern with the garments and accessories.